TALK “Making Value: Inclusivity, Innovation, Sustainability”
Italian Design Day 2024
March 5th, 2024 | 6pm, IIC Abu Dhabi
RSVP: https://idd2024.splashthat.com
The eighth edition of the Italian Design Day, titled “Manufacturing Value: Inclusivity, Innovation, Sustainability” will be celebrated on March 14th. This initiative aims to promote Italian design excellence worldwide and is coordinated by the Directorate General for Country Promotion of the Ministry of Foreign Affairs and International Cooperation. The Italian Cultural Institute in Abu Dhabi will host architect Massimo Iosa Ghini, the ambassador of Italian design to the UAE, for a talk on this year’s theme. Massimo Iosa Ghini, prominent figure in Italian design history, will showcase numerous projects undertaken in Italy and around the world. Goffredo Puccetti, associate professor at New York University Abu Dhabi, will introduce Iosa Ghini and highlight his significant role in the field of design. Roberto Fabbri, associate professor at Zayed University in Abu Dhabi, will conclude with a summary on the various contributions.
The title of the Italian Design Day, “Manufacturing Value: Inclusivity, Innovation, Sustainability”, aims to build on the previous year’s focus. While the emphasis in 2023 was on the quality of the final product, 2024 aims to highlight the production process leading to the creation of aesthetically pleasing industrial design objects with high “material” value. This is achieved through quality raw materials and manufacturing processes that blend tradition and craftsmanship with modern technological and environmental sustainability techniques, reaffirming Italy’s leadership in manufacturing and production. The next edition also intends to send a message of “inclusion”: Italian design objects are not intended for a niche market but rather for a wide audience of informed buyers.
During the Italian Design Day event, the Institute’s halls will also host the exhibition “100 Vases”, showcasing the history of Italian vases from the 20th and 21st centuries. Created in collaboration with the publishing house SKIRA, the project aims to narrate the design evolution of Italian vases over the past century, reflecting both historical influences and contemporary challenges.
